I specialize in Brand Identity Design.
YOUR BRANDS SPECIAL SAUCE
Design assets that collectively determine how your business is perceived – that’s where I come in. We journey together to develop a solution that establishes (or in some cases freshens up) your visual identity. With extensive experience in promotions I always assure that everyday functionality comes together within your trim new brand identity design.
Learn more about my specific skills and services below or click here to view the three identity design packages I currently offer.
What is
Identity Design
A key investment in your brands sustainability as all the visual devices of your brand adhere to set guidelines, helping discern you in the marketplace. Think of your brand identity as the ‘image’ of your company. The visuals of your story.
Think about
Logo Design
Your logo is one small, but very important piece, of your brand identity design. Whether it be a wordmark, emblem, or combination of the two this identifiable mark should engage your target audience and communicate who you are.
Who are
My Clients
Hired by clients of all sizes, from international editorial brands to companies of one. Are you a visionary with a clear idea of where your brand is heading? Do you know your target market inside and out? If so, we might just be a good fit!
Looking for
Marketing Collateral
No project is too big or too small, with pdfs, posters, stationary, promotionals, and ad design within my current scope for my existing brand clients… I am also happy to recommend great creatives to complete those other areas like a new website.
Your new
Brand Book
Some like to call it a Brand Bible as this beautifully designed document is plump full of critical learning and reference tools for your employees and vendors alike. Keeping your company culture foremost and your brands integrity intact always.
Invest in
Brand Photography
Not only does high quality authentic photography tell your story it helps your audience develop an emotional connection to your brand. Keeping everything coherent is vital and having a library of images to pull from can save you time and money.
LOGO PACKAGE
Your logo is the cornerstone of your identity, the main character in the story. I will design that mark that will identify your business in a way that is recognizable and memorable for your target market.
Time Frame: 2 – 3 Weeks
Key Deliverables
Brand Research Pinpointing the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. Through this upfront preparation we’ll discover the main personality of your brand.
Primary + Secondary Logo After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best logo concept (including primary, secondary, + brand marks) to present to you.
Brand Style Guide Your brands “one sheet”, a brief guide of your new visual identity which outlines both logo usage as well as design element considerations for your brand.
Entrepreneurs + Small Businesses
STANDARD VISUAL IDENTITY
Your brand identity design or visual identity is one of the most important parts of communicating your brand and generating increased brand recognition. A strong visual identity emanates your brands personality, and characteristics that you want your brand to evoke in your audience when interacting with your brand; including all visual elements from your logo and supporting brand marks.
Time Frame: 1 Month
Key Deliverables
Brand Research This research phase sets the direction for the design work to come; pinpointing the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. Together we’ll discover the main personality of your brand.
Primary + Secondary Logo After the research stage is complete, I will establish a direction with you through a mood board that aligns what we have discovered about your unique place in the market and who your specific audience is. I’ll sketch and refine ideas until I have the best concept (including primary + secondary logos + brand marks) to present to you.
Typography (Typeface) Recommendations for brand fonts, with examples of how to use them.
Colour Palette Specifications for the colours in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Brand Style Guide A multipage document that describes the elements of your brand and ensures consistent communications. It includes specs for the logo, usage rules, colour palette + typography specs, graphic elements, and any other elements unique to your brand.
Established + Large Businesses
COMPREHENSIVE VISUAL IDENTITY
Your brand identity design or visual identity is one of the most important parts of communicating your brand and generating increased brand recognition. A strong visual identity emanates your brands personality, and characteristics that you want your brand to evoke in your audience when interacting with your brand; including all visual elements from your logo and supporting brand marks.
Time Frame: 1 Month+
Key Deliverables
Brand Research Setting the direction for the design work to come we pinpoint the unique attributes of your business and find the main personality of your brand.
Primary + Secondary Logo Establishing a direction with you through a mood board that aligns what we have discovered about your unique place in the market and who your specific audience is. Refining ideas until the best concept (including primary + secondary logos + brand marks) is presented to you. The concept will be applied to mock products to test how it would work in the “real world” helping you see your new logo in all its capabilities.
Brand Style Guide A multipage document that outlines the elements of your brand and ensures consistent communications, including specs for the logo and usage rules. Colour palette (specifications for the colours in your logo, plus a secondary palette that coordinates – Pantone, CMYK, RGB, + hexadecimal codes)/ Typography (recommendations for brand fonts, with examples of how to use them) / Graphic Elements + Patterns (graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme).
Business Card Template and cards created for up to five staff.
Social Media Profile Profile image and cover banner for up to three social media platforms, ready for you to upload.
Brand Imagery Imagery is used to make an instant connection with your consumer. Photography can be motivating, atmospheric or simply capture an everyday moment.
The Brand Identity
Design Process.
Proposal
Together we’ll determine the scope and timeline. I’ll send you the proposal and contract with terms and once approved a 50% deposit is required to begin work.
Discovery + Development
Research, arguably the most important step in the brand identity design process. I’ll provide a questionnaire to help pinpoint the soul of your brand and from here I will assemble a one page creative brief and mood-board for you to approve before any design work begins. Then, what I do best! Through reference of the creative brief I balance the limitations embracing the aesthetic of any stylistic direction provided, exploring numerous iterations and honing them down to a final concept based on what will be most effective for your project goals.
Presentation
We can either meet in person (location permitting) or hop on a call to present your NEW brand identity design and walk you through the design rationale.
Launch
Time to show the world your spanking new brand identity design.