Thinkwerx specializes in promotional products, unique printing skills, innovative print processes, and fresh ideas. With the ten year anniversary and new ownership, Thinkwerx was setting up exciting new marketing strategies and re-evaluating their brand, making sure it aligned with new company goals. From revisiting the brand, values, and mission the established company logo was in need of a slight redraft. Reinvigorating a logo that was not only created by a key team member from the Thinkwerx early days but one that has served the company well for the better part of ten years; taking the logotype that step further (enhancing its aesthetic and legibility through sensitive and subtle updates) to support the original and bold style, crafting a system to back the updated logo, and a brand bible to sum up this visual DNA of Thinkwerx.
As the in-house Brand Manager for this local creative company, it was the perfect place to not only witness the unique company culture but really experience the soul of the place. Building a brand bible outlining the visual identity and all brand components was key in the brief; preserving the solid image that Thinkwerx has come to be known for in the Lakeland and across Alberta.
“This is where ideas grow.”
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